Beating Bowel Cancer with Decembeard and Just for Men | Ad

David J Constable

I can't escape the fact that everyone is a grooming expert.

Men are now waxing as much as women, and then, with whatever sprouting follicles are left, they're being shampooed, conditioned, waxed, twisted and styled. In fact, the keeping and styling of hair is perhaps now, more than ever, man's greatest fashion statement.

David J Constable

Hair is the ultimate grooming tradition. From Neanderthal long hair to modern-day top-bun. Hair is the implacable, unpluckable enemy of life, however men everywhere appear to be embracing it.

Thinning on top, I'm still going strong around the chin. And so, with the beginning of December and keen to align myself with my bearded brothers and the fantastic work being done by the Decembeard charity for bowel cancer, I have decided to finally take pride in my appearance.

David J Constable

Starting today, I am going to care for my scrub. I'm going to become more face fur conscious and turn this chin-fuzz into a majestic mane. I'm going to rid the grey with Just for Men Moustache & Beard Brush-In, who are one of the official sponsors of Decembeard, and visit my barber for a trim and clean-up.

Partnering with Decembeard, Just for Men are encouraging men to grow their beards throughout December and to raise awareness of bowel cancer. So what better time to colour, thicken and tame my rebellious bristles.

Every 15 minutes someone is diagnosed with bowel cancer and an estimated 16,000 people die from bowel cancer in the UK each year. Decembeard are hoping for 5,000 men to grow their beards and raise £500,000 to fund Beating Bowel Cancer's vital services.

The video below shows my Just for Men application skills (watch the grey disappear) and my message of encouragement to all men: grow your beard this month and help raise awareness for this important charity. If you already have a beard, then congratulations, you are already a real man, but how about spending a little TLC on it; colour, wash, trim and style your face forrest. Embrace this special month.

David J Constable

Share your progress with the Decembeard and Just for Men community by using the hashtags #JFMDecembeard and #Decembeard and the handles @Decembeard_UK and @JustForMenUK


Just For Men Moustache & Beard is the only male facial hair dye that can help men cover their greys and ensure their moustache and/or beard is looking its best. Just For Men can help men achieve the look they want, with ease. By using Just For Men Moustache & Beard facial hair looks fuller, more even and well-groomed. Just For Men Moustache & Beard gets rid of the scraggly look of grey facial hairs and its ammonia-free formula is made to penetrate coarse facial hair. 

Disclosure: Compensation was provided by Just For Men via Mode Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Just For Men.